way2events

A supplier fair doesn’t have to be predictable, and we proved that during a special event for a large supermarket chain. The Belorta Warehouses in Sint-Katelijne-Waver were transformed into a magical winter wonderland, complete with dancing northern lights, crystal clear white decorations and interactive spaces. We gave the classic end-of-year atmosphere a fresh twist and created a setting that surprised and inspired.

Want to know more about this special winter concept?

https://www.way2events.be/nl/cases/5/events/3/spar-beurs-2024-een-verfrissend-winterconcept/280

For the first time in two decades, a Belgian event agency has the opportunity to send three teams to three different European competitions: the UEFA Champions League, the UEFA Europa League, and the UEFA Conference League. This remarkable achievement underscores the growing influence of Belgian sports companies and marks a significant milestone for way2events, a leading name in sports travel and event organization.

Way2events has built an impressive track record by collaborating with some of the most prestigious football clubs in the world, such as FC Barcelona, Bayern Munich, Borussia Dortmund, AS Roma, and Bayer Leverkusen. The company has strengthened its reputation by consistently delivering high-quality services and seamlessly meeting the needs of its clients.

Ruben Schroyen, CEO of way2events, states: "We are incredibly proud to contribute to this unique achievement today. This historic milestone is a testament to our commitment to excellence and our ability to operate at the highest level. That a Belgian event agency is now reaching such an accomplishment highlights the expertise and talent we possess, as well as the importance of the support we provide to our partners."

Way2events is the trusted partner for the travel needs of Shamrock Rovers, Shelbourne, KAA Gent, and Union Saint-Gilloise. Today, they are responsible for organizing the travels of Union Saint-Gilloise (Slavia Prague - Champions League), Shamrock Rovers (Celje - Europa League), and KAA Gent (Silkeborg IF - Conference League).

This milestone emphasizes the company's ability to push boundaries and set new standards in the sports travel and events industry. The company remains dedicated to further developing sports and events both domestically and internationally, with a focus on delivering unparalleled service and support to their partners.

About way2events

Way2events is a leading agency specializing in sports travel, incentives, and event organization. With 20 years of industry experience and a team of dedicated professionals, way2events is committed to meticulously managing every aspect of an event. Through a combination of creativity, precision, and customer focus, way2events strives to transform each event into an unforgettable experience that exceeds expectations and contributes to the success of its clients.

On a magical evening in 2024, the surroundings of the Cegeka Arena in Genk transformed into a world of elegance, mystery, and dancing shadows for the staff party "Black Masquerade." Way2events had the honor of organizing this stylish and classy event, where the true identity of the 3,000 visitors remained hidden behind the allure of intriguing masks. This timeless concept, tailor-made for Cegeka employees, offered an unforgettable experience that perfectly combined elegance and mystery.

A FESTIVAL GROUND OF SPLENDOR AND GLAMOUR

In addition to the Cegeka Arena, we created a breathtaking festival ground in the enchanting style of Black Masquerade. Every detail was meticulously planned to maximize every second of the visitors' experience. Three unique stages formed the heart of the party: an acoustic live corner in an atmospheric mirror tent, a main stage for large-scale performances, and a dance arena in a glass greenhouse. Guests could also enjoy various food stalls, drink points, and entertainment zones, all imbued with the same atmosphere of mystery and elegance.

EXPERIENCE AND ENTERTAINMENT: SOMETHING FOR EVERYONE

Visitors had the chance to fully immerse themselves in a world of mystery and elegance. They could get lost in an intriguing maze, enjoy a refined English High Tea, be mesmerized by a magician's arts, participate in elegant dance workshops, and get made up at a stylish make-up stand. Additionally, there were opportunities to embellish their own masks and participate in a fencing workshop. The carefully curated line-up, detailed festival plan, and thoughtful social media campaign were executed to perfection to maximize the experience on the day itself.

GUARDIANS: EMBODIMENT OF CEGEKA’S VALUES

During the event, we introduced several special Guardians who embodied Cegeka’s core values: family, close collaboration, innovation, and craftsmanship. These characters, including the Guardian of Craftsmanship, Guardian of Silence & Mystery, and Guardian of Elegance, created unforgettable moments throughout the evening. They offered guests the opportunity to follow their path and uniquely and meaningfully connect with the essence of Cegeka.

CULINARY DELIGHT: A WORLD OF FLAVOR

The culinary offerings during the Black Masquerade were as diverse and refined as the event itself. Employees enjoyed trendy pinsas, flavorful pasta, loaded hummus, and a chic Black Belgian BBQ. Delicious snacks were constantly served, and a late-night snack completed the evening. Thanks to the expertise of Atelier V, a wide range of dishes was served, perfectly in tune with the Black Masquerade theme. The collaboration between Atelier V and Way2events ensured that bars, counters, and cleanup areas were seamlessly integrated into the theme, making the employees feel fully immersed in a world of mystery and elegance.

A MUSICAL EVENING FULL OF HIGHLIGHTS

Considering the diverse audience, consisting of both Belgians and Dutch, we ensured a wide range of musical performances. In the atmospheric mirror tent, visitors enjoyed intimate live performances, while the glass greenhouse was filled with energetic techno and house beats from Belgian and Dutch DJs such as Darkraver and Karakals. On the main stage, visitors could dance exuberantly with all-round DJs like Butterfly Effect and Crazy Sir G. At 10:30 PM, after an impressive gathering of the Guardians, the evening's highlight began: a spectacular show by Lost Frequencies. The night ended with an unforgettable performance by Omdat het Kan & Average Rob, who honored the main stage with their unique style.

A ENCHANTING RETROSPECTIVE

Cegeka - Black Masquerade 2024 was a magical evening full of splendor, glamour, and mysterious elegance. Way2events is proud to have organized this unique event and looks back on this special experience with great satisfaction. It was an evening where every Cegeka employee could enjoy a world of mystery and class. We look forward to future collaborations to create even more unforgettable experiences.

Experience Bilbao in a unique way with an unforgettable incentive, meticulously curated by way2events. Expect more than the usual outings: we take you on an adventure where you truly get to know the rich culture, breathtaking architecture, and sublime culinary world of Bilbao. Our incentive is designed to let you experience the city's hidden gems in a way that feels both personal and professional. At way2events, we believe every trip tells a story, and we can't wait to discover the story of Bilbao with you.

DAY 1: DISCOVERY ON TWO WHEELS IN THE HEART OF BILBAO

Our adventure began with an energetic bike ride along the winding Nervión River, through the beating heart of Bilbao. As we immersed ourselves in the city's vibrant atmosphere, we swapped our bikes for a table at a trendy Basque restaurant in the evening. Here, we were treated to a dining experience where traditional dishes were innovatively reinvented. An unforgettable start to the incentive that gave us a taste of what Bilbao has to offer.

DAY 2: CULTURE AND CULINARY DELIGHT

Our second day was a blend of history and contemporary culture. Our morning started at the majestic Bizkaia Bridge, followed by a visit to the breathtaking San Juan de Gaztelugatxe, a spot every Game of Thrones fan will surely recognize. After an authentic lunch in Bermeo, where we enjoyed the famous paella, we were surprised by the flavors of local wines. Our culinary journey peaked with an exquisite dinner at Azurmendi, a restaurant awarded three Michelin stars. Here, we were not only treated to exceptional dishes but also an unforgettable incentive experience that highlighted the rich diversity of Bilbao's gastronomy.

DAY 3: ART AND REFLECTION AT THE GUGGENHEIM MUSEUM

The highlight of this incentive in Bilbao announced itself with the dawn of day 3: a private visit to the Guggenheim Museum. In the serene ambiance of this architectural masterpiece, we had the chance to admire the breathtaking collection of modern art at our leisure. This visit offered more than a visual feast; it was an invitation to profound reflection on the role of art and culture in our lives.

REFLECTING ON AN UNFORGETTABLE INCENTIVE IN BILBAO

This incentive, meticulously organized by way2events, exceeded our expectations. It was an enriching experience that not only brought us closer together but also provided us with deep insights into the soul of Bilbao. From the rich history to the cultural vibration of places like San Juan de Gaztelugatxe; every experience uniquely enriched our incentive. With way2events, you experience Bilbao in a way that will always stay with you, full of moments of discovery and wonder.

For the women's football cup final between Club YLA and OHL, way2events organized the fan village for Club YLA. This corporate event provided the supporters with an unforgettable experience and ensured maximum visibility for the sponsors of Club YLA.

VISIBILITY FOR SPONSORS

Way2events ensured that sponsors Pepsi and Nakd were prominently featured at the fan village. A striking balloon arch in the colors of Nakd marked the entrance, immediately welcoming visitors with the branding of the sponsor. Thanks to the high attendance and enthusiastic atmosphere, both Pepsi and Nakd enjoyed strong brand engagement among the fans.

ACTIVITIES AND ENTERTAINMENT

The fan village offered a wide range of activities and entertainment for the supporters. A DJ created a festive atmosphere with great music, getting the fans in the mood early for the match. There was excellent catering with fries and hamburgers, perfect for a true football event.

Additionally, there was a fan shop where supporters could purchase the latest Club YLA merchandise. This not only provided a chance for fans to support their team but also served as an additional source of revenue for the club.

INTERACTIVE SPORTS ACTIVITIES

One of the highlights of the fan village was the penalty corner, where fans could showcase their football skills and score points. Even more spectacular was the panna cage, where visitors had the unique opportunity to compete against the Belgian Panna champion. These intense duels provided excitement and adrenaline: an unforgettable experience for everyone who took on the challenge.

PHOTO BOOTH

To complete the day, there was a photo booth where supporters could take cheerful pictures with the mascots of Club YLA. The fans visibly enjoyed these moments, and the photos were widely shared on social media, providing extra exposure for both Club YLA and the sponsors.

The fan village of Club YLA at the women's football cup final was a resounding success thanks to way2events. This corporate event provided the supporters with an unforgettable experience and ensured maximum visibility for the sponsors. With a perfect mix of entertainment, sports activities, and branding, this event was an excellent example of how a corporate event should be organized.

IMPORTANCE OF CORPORATE EVENTS

Corporate events like this are crucial for strengthening brand engagement and creating involvement among the public. Way2events has once again proven to be an expert in organizing such events, where both sponsors and fans are the focus. The fan village of Club YLA is an excellent example of how a well-executed corporate event can contribute to the overall success experience of a sporting event.

A UNIQUE DESTINATION

Recently, we had the honor of organizing an exclusive incentive to Reims for a select group of business clients. Located in the beating heart of the Champagne region, this city is known for its exclusivity and elegance, offering an unparalleled experience for organizations aiming for distinction and sophistication. Reims, with its rich history and cultural heritage, including breathtaking cathedrals, monumental historical sites and the illustrious origin of champagne, provides the perfect backdrop to foster team spirit, celebrate successes in style and strengthen enduring relationships with key stakeholders.

LUXURY ACCOMMODATION AND GASTRONOMY

Our incentive began in the heart of opulence: a majestic castle, grandly anchored in a sea of lush vineyards and breathtaking landscapes, where we immediately immersed our guests in a world of unparalleled luxury and sophistication. The culinary experience matched the splendor of our surroundings, starting with a sensational lunch in a leading restaurant, famous for its innovative twist on traditional dishes. Here, the rich, authentic flavors of the region were presented to us in a contemporary and astonishing manner.

EXCLUSIVE CHAMPAGNE EXPERIENCES

An unmatched highlight of our journey was the exclusive access to a legendary champagne house, an experience normally reserved for a select elite. Our guests were treated to a rare and intimate behind-the-scenes glimpse, where they personally unfolded the deep, rich history of the world’s most renowned bubbles. It was a dive into the essence of luxury, an exploration of heritage and quality that makes this champagne so iconic.

RELAXATION AND CONNECTION

This incentive generously offered opportunities for relaxation and team building. With pre-organized transfers, our guests could enjoy their first day worry-free, while the option to explore the surroundings on their own the next day guaranteed a personalized experience. Concluded with a dinner in the luxurious hotel and a lunch in a refined brasserie, this unforgettable trip became synonymous with pure relaxation, culinary delights and a deep dive into the art of champagne.

Our recently organized incentive trip to Reims is the ultimate proof of our mission at way2events: to transcend the standard incentive by delivering an experience that defies every expectation. We recognize that such trips are an investment in your team or business relationships. That's why we focus on customization, attention to detail, and flawless execution. From carefully selected accommodations to the streamlined arrangement of all logistics, our team works closely with you to forge a journey that seamlessly aligns with your ambitions and goals.