Product Launches

Are you planning a product launch? This is exciting because organising a product launch is key to getting your product or service to sell well afterwards. Attracting attention is the message! These companies help you organise your product launch.

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MCI Amsterdam

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Performance Improvement is the partner in activating people, brands and organizations. We do this through the use of B2B events, staff events, incentive campaigns and incentive trips.

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FCM Meetings & Events

Write review Zaventem

FCM Meetings & Events takes care of all your events, as well as incentives, seminars and congresses all over the world.

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Aventiq event company

Write review Hilversum

Aventiq is an event agency specialized in internal communication for the B2E and B2B market. We have various in-house departments to serve our customers: custom-made events, media productions, technical production and interactive tools.

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Mooij Geregeld Evenementen

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Mooij arranged is a dynamic company with the main goal of having every event, from company outing, conference, bachelor party, open day, anniversary, to wedding, successful but above all "Mooij Geregeld" take place.

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M12 / Indept

Write review IJmuiden

M12 is independent and focuses on marketing events, campaigns, brand activation, cultural programming and concepts in communication. And does so with profound meaning.

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Alacart BV

Write review Herzele

However, Alacart can guide your projects from launch to landing. Events, corporate parties, product launches we can organize and guide them all for you so that you can enjoy your event!

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Cé Consult

Write review Keerbergen

Cé Consult assists you and provides advice where necessary in the process from A to Z. Just think of coming up with creative solutions to help with the implementation of the advice, more than 15 years of experience worldwide in the event and catering sector and passion for

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Mediation sa

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You want to launch a business in Luxembourg? Create new business opportunities? Increase brand awareness? Build a wider customer base?

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Sivex GmbH

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Sivex GmbH is your all in one event suplier.

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BBDO Live

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27Names

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Founded in 2008, 27Names brings together the best independent live communication agencies from across Europe. Our mission is to promote collaboration in business, innovation, and creativity that will enable our members to thrive.

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Naif Productions

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We produce corporate, social, non-profit, and weddings, and help wedding and event planners around the world to create a six-figure business with systems, strategy.

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de Belgique Events

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Davy Steelandt and Stijn Debals, managers of the Belgique Events, are responsible for the flawless organization and course of your party or event. Organization of weddings, family celebrations, birthdays, communions, baby showers, company parties, ...

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DJP Group

Write review Temse

More and more organizers are looking for professional companies for worry-free planning, technical support and execution. This necessarily leads to outsourcing or the outsourcing of tasks that do not belong to your own core tasks.

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Evidam bv

Write review 's-Gravenhage

For special occasions such as company openings or on public holidays and other special days for your company, you can use our team who will gladly take the organization of your day off your hands.

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Yes Events

Write review Hellevoetsluis

Yes Events is an organization agency that stands for tasteful, stylish and exclusive! From 2015, the focus has been on Wedding plans.

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Jimmy Shy Entertainment

Write review Delft

Turn a party into a grand one? The right surprising artists in the right place? Let the guests come home with an unforgettable experience?

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Solveo

Write review Gentbrugge

Solveo specializes in organizing and coordinating events. Quality, creativity, flexibility, drive and personal approach are central.

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PBN Music & events

Write review Zwolle

PBN music & events knows what a good event needs. We create a concept that suits you. Together we are committed to the ultimate combination of flavors, colors and sounds. An unforgettable experience!

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Hood & Tell bvba

Write review Hasselt

We are event heroes, just like Robin and Willem. We create fantastic experiences. Unique moments. Commissioned by or with our own concepts (aper’eau, Kadeee, ...).

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Perfect-Events

Write review IJsselstein

Perfect Events can organize a wide variety of events together with you. We plan your event based on your wishes, ideas and budget.

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Brownys Productions

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Brownys events & experience approaches the organization of your company party, incentive or private party from your perspective. Experience, reliable, professional and enthusiastic are the keywords with which we, focused on your feelings and wishes, create a unique business

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A Solution

Write review Utrecht

A Solution is a secretarial office and organization office that specializes in organizing conferences, symposia, (company) events, trade fairs and other gatherings. We take care of and coordinate the entire logistics.

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Flavours Events

Write review Leopoldsburg

Like no other, Flavors Events knows how to empathize with the various aspects that guarantee the success of your Events. Every idea or concept is prepared and developed down to the smallest details.

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Emef Modeshow Producties

Write review Geesteren

Organizing a fashion show takes a lot of time. We take the work off your hands so you can spend your time on other things.

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De Feest- & Eventarchitect

Write review Edegem

Event agency De Feest- & Eventarchitect has been designing and providing a wide range of business and festive events for more than 15 years.

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The Organizers

Write review Waasmunster

The Organizers is a young and dynamic organization agency that also makes your event a success in a creative and professional way! The challenge to bring people into different spheres in a creative way every time.

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Int. theater & organisatiebureau Hanson bv

Write review Moerkapelle

Your event a bull's eye! With over 35 years of experience in successfully organizing events, we are happy to assist you in organizing your event or company party.

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Fieldz Independent Event Consultants

Write review Maarssen

Fieldz is an independent advisor and executive partner for your event, exhibition and conference. Not tied to suppliers and with a great deal of purchasing experience, we advise our clients in making the right choices.

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Kesteloo Project Management en (Sport) Events

Write review Leeuwarden

Noordplan is an agency for the organization of special events. From conferences and symposiums to incentives and corporate and public events, we give it a creative and special touch.

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Most recent reviews

Average review score 9.76/10. Based on 607 reviews about companies in the category 'Product Launches'.

Blender Events bv

Blender Events bv

Halloween team building

|Michèle Desimpel (Nationale Bank van België)|20/11/2024

Blender Events organised an impressive Halloween team building event for us.
Upon arrival, we were immersed in a full Halloween theme: life-size decors, scary masks, coffins, a mobile wall, spider webs and much more. Everything was shrouded in a mysterious blue glow, with a touch of smoke for extra atmosphere. Meanwhile, scary clips were played by a DJ on a big screen. Blender really thought of everything!
In addition, there was a hostess who guided us through the day. We started the day in the horror boutique, where a make-up artist transformed us into the most gruesome monsters and creeps.
The hostess organised a lively quiz, which we still look back on with great pleasure, resulting in many nice memories and photos.
Our day ended with a fantastic party with a great DJ and a photo booth.
A few balloons still float from the ceiling, as a reminder of a fantastic day.
Blender not only took care of the entire organization, but also of the cleaning up afterwards. A top organization!

Sylvester

Sylvester

Fast, reliable and friendly!

|Karlien Marcelis (Bednet vzw)|19/11/2024

Bednet will be celebrating its 20th anniversary in 2024 and we wanted to celebrate that. Sylvester helped us set up an event in the Flemish Parliament. From the start of our collaboration, they made a great effort to create something beautiful that fit within our budget and the idea we had in mind. They also clearly indicated the deadlines and what we could expect from the day. Increases (or decreases) in price were checked in advance. On the day itself, Jason and Lieselotte had everything under control and took on tasks to relieve us of our worries. We received many compliments about the event from those present. Highly recommended to work with!

Blender Events bv

Blender Events bv

Great collaboration

|Melvin Verhoeven (Kasteel van Ordingen)|14/11/2024

Our experience with this collaboration was very positive. From the beginning, there was active thinking and a high degree of flexibility, which helped us enormously to achieve our goals. Blender Events is not only professional, but also very approachable and solution-oriented!

Sylvester

Sylvester

Circular State of the Union

|Melody Van den Acker (Vlaanderen Circulair)|22/10/2024

We have worked with Sylvester before to our satisfaction. We also called on them for our community event Circular State of the Union 2024. Their professionalism, extensive experience and proactive attitude provide peace of mind when organising large events. They are a reliable partner, both in the preparation and during the event itself. We also appreciate their smooth and clear communication.

Product Launches

You are more than ready. Your new product or service is shining and ready to be launched. You have thought very carefully about everything: after market research, it appears that your new product is a must-have for your target group. This means that in your product roadmap, you know perfectly who your target group is, and what they are struggling with. You will solve these problems with your new product or service.

A product launch is a lot of work. You have to come up with a nice concept, outline a marketing plan, find a suitable venue, provide catering, rent AV equipment, provide a promotion team, engage an event agency, and so on. The list of to-dos is very long at a product launch. That is why a professional planning company that helps you with your product launch, with a product launch plan, is a great idea!

Product launches from A to Z

Everything starts with good planning when you are going to launch a new product. Drawing up a timeline, which lists all the steps you need to take to meet your deadline, is useful. Think of times when your sales team, partners (advertising, promotion), and suppliers have to join in. You can also work digitally: we offer rock-solid professional event planning software, which is also completely free.

The phase that follows is sometimes called the pre-launch phase. You organise it according to the 'moment supreme': the product launch itself. You increase the enthusiasm of your target audience (what can they expect). And at the same time, you also create a bond of trust with them. You do this by sharing valuable information and profiling yourself as an expert.

Leaking a little information to the press, when you are going to give a product presentation, is not wrong. Look at Apple and Tesla. It works! You let the press and, more importantly, your community speculate about your new product or service. The official press release is then before the launch date itself.

Fortunately, you are not alone in the world, involve your partners in your product launch. Those who have an interest in your product will be extra motivated to support you with your product presentation. Without asking you will never know what you can gain. Just dare to ask for help. That collaboration can be very creative, your partner can put your press release on his website with a short explanation of how he contributed to the creation of the new product.

Today you can no longer do without: ambassadors or influencers. Send them your product a few weeks before the official launch or show them your services. Encourage them to try your product and post it. Your marketing team can, of course, also place advertisements or do social media campaigns, but the 'voice' of an influencer from your target group comes across as more authentic and is valued more highly.

The product introduction itself? Surprise your target audience!

Do something unexpected, a publicity stunt with your new product taking a central role.

With product presentations, you can show your product to the world. And there are other possibilities to surprise the people in your target group. Examples include product videos, free demos, high-level giveaways, and downloads. Or promotions where people can test your new product for a while and get their money back if they are not satisfied. For example, also search for events or fairs where you can present your new product.

Of course, you can focus your product launch around one specific moment, you will focus all your communication, your social media, direct emails, website, and so on, on that moment. But you can also opt for a different approach where you spread your campaign to introduce your new product over several weeks instead of communicating everything at once. Repetition works, remember?

And post-launch: keep communicating after your product launch, for example, about new features, satisfied users, and so on. Don't let the flame die out because returns can also be achieved during this period. Not all your leads buy immediately when you introduce your new product. In this post-launch period, you also have to convince the doubters and get to work with their objections.

Brand protection

You have that fantastic product. How does it remain your product? For that, you have to protect and register your trademark. This way, your brand name is protected against competition that would use an identical or very similar name. If this does happen, you can take legal action.

Are you going for a product launch?

Do you want to launch a new product with a fantastic event? Then the companies in the list below can help you. They are happy to support you in the planning, organisation, and follow-up of your product launch. Thanks to their knowledge and expertise in launch strategies, surprising concepts, and professional guidance, you can count on a successful product launch and your new product will become a star!

Your company on this list?

Are you an expert in organising product launches? Then add your company to the list below. This is how it works: create a free business page, provide clear photos and clarifying texts and off you go. This way, as a product launch expert, you will get noticed by countless professionals who want to a organise product launch, or in other words, by your potential customers.

If you want to discover other high-level tools that boost your company in addition to this way of marketing, including social media, please contact our marketing team. They will be happy to draw up an action plan for you, which targets your target group.

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Articles

How to Promote and Run a Product Launch Event

How to Promote and Run a Product Launch Event

Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?