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Column: 4 Barriers to Overcome to Boost use of Social Media
Everybody wants it. Everybody talks about it. Yet so few actually get it. Of course I am talking about 'the Buzz'. Participants of your next event which go wild on Social Media.
Column: Is the event industry made up of fools!?
"A recent study shows that being an 'event manager' is one of the top 5 most stressful jobs." Seriously. I saw it in black and white in an article. But we're in good company!
Column: 5 Social Media Do's & Don'ts - Rise Above Advertising
Whether or not social media is being used is purely determined by your audience. And simply tweeting about how good your event is makes no sense at all. So what is it about then?
Column: It Doesn't Matter which Social Media You Target!
Which Social Media must I invest in? Is Google+ the new Facebook? Do I need to set up my 'own' social platform? My answer: it makes no difference!
Column: Marketers are Killing Social Media - Please Stop!
Social media is not a marketing tool. Unfortunately, many marketers and sellers are damaging this wonderful new communication technology with their Facebook ads, Promotional Tweets and unsolicited LinkedIn invitations.
Inspiration: Client Embarrasses Advertiser
Classic marketing is dead. This video shows, in a rather painful way, essentially what we are talking about. This is also a source of inspiration for event managers!
Don't let your Twitterwall become a #fail
Nowadays you see Twitterwalls popping up on a lot of events. The basics of a Twitterwall is a big screen or projection where attendants' tweets with a specific hashtag are being display.
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