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How to Enhance the Quality of Your Event with Experiential Marketing
What's the difference between running an average and a high-quality one? What exactly levels up the quality of an event? Is it the venue? The program structure? The catering?
How to Design an Attendee's Journey from Beginning to End
What makes a business truly successful? Is it the products? Or is it more about the marketing strategy? How do affluent entrepreneurs manage to turn their clients into loyal brand ambassadors? And most importantly, could we, as event professionals, learn something from them?
How to Run a Multidisciplinary Conference
Whether we talk about educational, business, or brand events, multidisciplinary conferences are the optimal solution when you want to invite a diverse public, with different interests and areas of expertise.
How to Plan an Event against the Clock without Losing Your Head
If you want to annoy an event professional, tell him or her to "keep calm and carry on". Not sure about that? Think about yourself.
How to Build an Efficient Event Team that Will Happily Work for You
What makes an event team different from other teams? Is it the high work pressure? The amount of tasks? The constant need for creative thinking and a problem-solving mindset?
Do You Really Need to Invite the Press to Your Next Event?
The short answer is... it depends. You may waste countless of hours designing a media strategy to attract the local newspapers or TV...
How to Find and Test New Event Solutions without Being Creative
There's no sugar coating it: Creative thinking is not as easy as multiple online gurus present it to be. As an event professional, you must be familiar with the challenges that come with brainstorming new solutions.
