12 Innovative TIPS to Attract More People to Your Trade Booth

12 Innovative TIPS to Attract More People to Your Trade Booth

How do you attract visitors to your booth? Exhibition organizers usually lay the responsibility for this at the door of the exhibitors themselves. But what if the exhibitors are dissatisfied with the results and don’t participate next time?

Are you Making the Most of Small Event Spaces?

Are you Making the Most of Small Event Spaces?

Small event locations are easy to find. But what should you look out for when choosing a small space - and how can you make the best use of it?

8 Tech Tools for Better Live Events

8 Tech Tools for Better Live Events

Social media, mobile apps and video conferencing are making it increasingly easier to attend events remotely. Nevertheless, nothing beats attending one live. Even then, new technologies are playing a practical role.

Column: Marketers are Killing Social Media - Please Stop!

Column: Marketers are Killing Social Media - Please Stop!

Social media is not a marketing tool. Unfortunately, many marketers and sellers are damaging this wonderful new communication technology with their Facebook ads, Promotional Tweets and unsolicited LinkedIn invitations.

Inspiration: Client Embarrasses Advertiser

Inspiration: Client Embarrasses Advertiser

Classic marketing is dead. This video shows, in a rather painful way, essentially what we are talking about. This is also a source of inspiration for event managers!

YouTube Live Streaming Now Available for Small Events

YouTube Live Streaming Now Available for Small Events

YouTube has been live-streaming major events and festivals such as Tomorrowland and Lowlands for quite some time now. Google, however, is now providing smaller events access to live streaming as well.

10 TIPS on Hiring Event Staff

10 TIPS on Hiring Event Staff

The success of any event depends on your staff and their interaction with your audience. That's why it’s important to pay careful attention to who you hire.