How to Personalize the Attendee Experience on Events

How to Personalize the Attendee Experience on Events

There’s no shortage of articles about designing and delivering engaging event experiences. Experts all around the world will tell you how important the attendee experience is for the success of your event.

How to Develop a Strong Strategic Vision that Will Boost Your Event

How to Develop a Strong Strategic Vision that Will Boost Your Event

The obvious part of planning an event is defining and setting your goals. The difficult part, however, is running an event that stands on bulletproof strategies.

How to Design a Co-Creation Event

How to Design a Co-Creation Event

An important trend that will mark the upcoming year is event co-creation. While co-creation isn’t exactly a new concept, it’s strengthened its image as a highly efficient engagement tool.

How to Make Your Team Embrace the Event Technology

How to Make Your Team Embrace the Event Technology

It's not always easy to change habits and work dynamics. When people know what works best and have a routine, it can be challenging for them to adopt new tools that will improve the outcomes of their work.

How to Increase the Reach of Your Events with Inbound Marketing

How to Increase the Reach of Your Events with Inbound Marketing

From its beginning, inbound marketing grew into a powerful tool for entrepreneurs and marketers who want to build stronger relationships with their leads and transform strangers into loyal customers.

Las Vegas Best Meeting & Conference City?

Las Vegas Best Meeting & Conference City?

Is Las Vegas the best city when you're organising a congress? According to the World Travel Awards, it is. For the fifth time in a row, the organisation hails the American city as the 'Best Meetings & Conference destination'.

A Quick Introduction to Risk Management for Event Professionals

A Quick Introduction to Risk Management for Event Professionals

The life cycle of an event revolves around uncertainty and multiple risks. From assessing different safety issues to preventing food poisoning, risk management defines our daily activity as planners.