Inspiration
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What Goals Can You Achieve with Event Marketing?
Let me ask you a quick question: Do you know what event marketing is? "Of course", I hear you saying. "It’s the effort I’m putting into promoting my conference or seminar." Your answer is logical. However, it’s not quite right.
How to Come Up with Unique Experience Ideas for Your Guests
Attendee experiences are what make your event memorable. This is the core mantra of the MICE industry that we keep repeating to ourselves over and over again. Every time we plan an event, we make sure to add a 'special' detail or dynamic meant to delight people.
Critical Things You Learn from Difficult Events
Whether you are a beginner or event professional, there’s no shortage of things you’ll be learning from unpredictable and demanding events. Each conference, business breakfast, or seminar you plan may transform into a war zone at any time.
Mastering the Art of Event Strategy
Let me ask you a quick question: How much time do you spend on strategizing versus planning an event? If you’re like the majority...
How to Get People to Keep their Conference Bags
Whether you want to admit it or not, it's painful to prepare more than 500 bags for your attendees knowing that most of them will end up in the trash bin. Apart from being unsustainable and harmful to the environment, this ...
Things to Consider When Streaming Your Event
Nothing has changed in the events industry. We still do the same things we did 50 years ago: meeting each other to discuss different topics, build important connections, and listen to industry leaders.
How Branded Content Works for Events
Attention is scarce. Grabbing and maintaining someone's interest has become an art that marketers are trying to master.
