Inspiration
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How to Make Your Guests' Experiences Original and Unique
If you changed hats for a few days and went to events instead of planning them, you might notice multiple similarities regarding the attendee experience. It makes sense if you think about it.
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How to Target an Audience for Your Next Event
The concept of an 'event audience' has evolved from what we once thought to be a by-default element - characterized more by its quantity and less by its quality - into something that is carefully analyzed and handpicked.
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How to Evaluate Your Event Suppliers' Services
Our work as event planners depends greatly on the performance and efficiency of the suppliers we work with. Building long-term relationships with vendors you trust is critical for your event’s success.
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How to Become a Leading Event Professional
Long gone are the days when all you needed to become a professional was a degree and a few years of experience. These days, professionals also need to be flexible and always willing to learn new skills.
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How to Promote and Run a Product Launch Event
Do you remember the biggest product launch of this year? Here’s a hint: It happened in September and has the Apple logo on it. Do you think you could help your clients to achieve the same enthusiasm from their followers, leads, and customers?
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How to Navigate the Differences Between B2B and B2C Events
Just like running a software business for the health insurance industry is completely different from building a media startup for millennials, planning B2B events is nothing like organizing B2C events.
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How to Evaluate the Business Value of Your Events
With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.