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How to Evaluate the Business Value of Your Events
With most events, the way we measure success revolves around the number of attendees, engagement level, and social media mentions.
Influencer Marketing and How to Make it Work for Your Events
People pay more attention to their peers or idols than they do to brands with fancy logos. The interaction and trust followers build with different influencers indicates the power random Instagrammersor social media personalitieshave.
How to Create a Facebook Ad for Your Next Event
If you want to attract more attendees to your events, then you need to be where most of your audiences are - Facebook.
How to Build Trust with Your New Event Client
Meeting potential clients is always an opportunity to rethink your value proposition. It can also cause moments of uncertainty, stress, and anxiety. That’s normal.
The Key Ingredients to Planning a Participatory Conference
What’s more boring than a speaker who reads his entire speech from a piece of paper in a slow-paced voice and never looks up at the crowd?
How to Qualify Your Attendees and Accept the Best Ones
There's one misleading belief you might think is true: The more attendees you attract to your event, the better. The guest count validates the level of success you achieved as a planner ... doesn't it?
How to Identify Qualified Leads During Your Event
Event marketing can be a powerful communication asset for companies and businesses. As event professionals, it’s our responsibility to learn leverage the potential of this type of event and help our clients increase the impact of their brand.
