5 Reasons Why You Should Always Segment Your Event Audience

5 Reasons Why You Should Always Segment Your Event Audience

One of the hardest things to do when getting any new event off the ground is managing the interaction with the attendees. From conveying the value of your event to designing attractive program activities...

How to Plan Events that Will Differentiate Yourself from the Competitors

How to Plan Events that Will Differentiate Yourself from the Competitors

The business world is changing at a fast pace. New industries, like FinTech or self-driving cars, are booming. These new dynamics will encourage people to build new platforms for networking and knowledge transfer.

How to Design Powerful Knowledge Sessions for Your Attendees

How to Design Powerful Knowledge Sessions for Your Attendees

Have you ever wondered about the main reason why attendees come to your events? From engaging in unique experiences to exploring the networking opportunities, there are probably a few different answers.

5 Mistakes to Avoid When Searching for International Event Suppliers

5 Mistakes to Avoid When Searching for International Event Suppliers

Think there's no greater hassle than planning an event? Try running an event abroad.

How to Ignite the Creative Spark of Your Event Team

How to Ignite the Creative Spark of Your Event Team

You’re wrong to think that creativity is a minor skill your planning team only needs when it comes to finding venue decoration ideas or deciding on your event’s graphic identity.

How to Get Your Reluctant Attendees to Feel at Ease

How to Get Your Reluctant Attendees to Feel at Ease

You know and dread them. No matter how well you've designed the event experience, a few attendees will always give you that look: the one that lets you know that they are completely unsatisfied, miserable, ...

How to Attract More Attendees with Event Email Marketing

How to Attract More Attendees with Event Email Marketing

There's one question on everyone's mind: Is event marketing dead? Are email opening rates getting lower by the day? Is sending emails a good way to promote an event anymore?