How to Attract More Attendees with Destination Marketing

How to Attract More Attendees with Destination Marketing

Successful events often rely on unique destinations. The benefits of remarkable spaces go beyond just the event journey - they also include the travel experience and interaction with the local community and culture.

How to Attract a Qualified Audience at Your Next Event

How to Attract a Qualified Audience at Your Next Event

If you believe that selling all the tickets for your next event automatically equals success, think again. The quality of your attendees will directly influence your ROI. It's just like running a business.

This is How AI Will Impact the Future of Event Planning

This is How AI Will Impact the Future of Event Planning

AI is the future of both the world and the event industry. "Wait, what?" I hear you saying, looking around for the robots ready to take over the world. No, that’s not the type of AI we’re talking about. There’s a big difference between weak AI and strong AI.

This is How Planning Fallacy Can Ruin Your Event

This is How Planning Fallacy Can Ruin Your Event

Your event is more than six months away... plenty of time to do everything without freaking out about deadlines or unexpected challenges. Things seem under control, right?

How to Set Up an Efficient Check-in for Your Next Event

How to Set Up an Efficient Check-in for Your Next Event

If you want to start your event with a disaster, force your attendees to go through endless waiting lines and give them stressful check-in procedures. Also known as accreditation, the event check-in describes the access you are giving to your event and to specific areas at the event.

How to Personalize the Attendee Experience on Events

How to Personalize the Attendee Experience on Events

There’s no shortage of articles about designing and delivering engaging event experiences. Experts all around the world will tell you how important the attendee experience is for the success of your event.

How to Develop a Strong Strategic Vision that Will Boost Your Event

How to Develop a Strong Strategic Vision that Will Boost Your Event

The obvious part of planning an event is defining and setting your goals. The difficult part, however, is running an event that stands on bulletproof strategies.