How to Make Your Team Embrace the Event Technology

How to Make Your Team Embrace the Event Technology

It's not always easy to change habits and work dynamics. When people know what works best and have a routine, it can be challenging for them to adopt new tools that will improve the outcomes of their work.

How to Increase the Reach of Your Events with Inbound Marketing

How to Increase the Reach of Your Events with Inbound Marketing

From its beginning, inbound marketing grew into a powerful tool for entrepreneurs and marketers who want to build stronger relationships with their leads and transform strangers into loyal customers.

A Quick Introduction to Risk Management for Event Professionals

A Quick Introduction to Risk Management for Event Professionals

The life cycle of an event revolves around uncertainty and multiple risks. From assessing different safety issues to preventing food poisoning, risk management defines our daily activity as planners.

How to Build Excitement for Your Attendees

How to Build Excitement for Your Attendees

No matter how much you try to plan an engaging event, you'll always run the risk of it being a boring experience.

How to Set Up a Stress-Free Timeline for Your Next Event

How to Set Up a Stress-Free Timeline for Your Next Event

Does this sound familiar? Everything around you seems to be collapsing, and you don't know what to do next. You need to make multiple phone calls and answer urgent emails at the same time.

How to Kill Your Event Marketing Plan (and How to Avoid it)

How to Kill Your Event Marketing Plan (and How to Avoid it)

You may hate it, yet you can't ignore it: marketing is the key factor in guaranteeing a higher attendance rate. Powerful marketing campaigns are crucial.

How to Generate Revenue from Your Next Event

How to Generate Revenue from Your Next Event

There's no shortage of reasons why we plan events. From promoting a brand to gathering likeminded people. But one objective seems to prevail: how can we generate more revenue from our events?