The European Best Event Awards (EuBEA) annually crowns the best European events of the past year. Discover the winners below.
The overall winner of the EuBEA's 2013 awards in Milan was the German event agency Heimat, who were commissioned by Swisscom and devised a marketing campaign called ‘All eyes on the S4' to launch the new Samsung Galaxy S4 with a big bang. The highlight of the campaign was the launch event where experience and surprise were the central themes.
Watch the video of the original ‘All eyes on the S4' campaign below:
Second place went to the communication agency 'vitamin e' who set up a unique exhibition for Olympus where visitors could freely experiment with the latest Olympus camera. 'Photography Playground' yielded 24,000 Facebook fans and 21.6 million photos!
In third place, was Bayer’s global roadshow developed by the agency ‘facts and fiction’. With this event, Bayer marked its 150th anniversary. Each letter of the roadshow slogan 'Science for a better life’ represents a specific Bayer theme.
All the other winners of the Award at a glance:
Best B2B Event
1. Google Creative Sandbox 2012 - Summer of Creativity
2. EuroTraining 2012 - Inspired for a new generation.
3. Samsung Roadshow 2013
Best Celebration/Festivity
1. Lamborghini 50th anniversary
2. Bayer 150th Anniversary 'We are Bayer'
3. New Media Award 2013 'Night of Magic Heads'
Best Congress/Convention
1. Cisco Live! 2013
2. 2013 Rotary International Convention
3. Portugal Telecom (PT) Technology and Innovation Conference
Beste Incentive/Team Building
1. Creative FilmBuilding / CorSo Story
Best Internal Company Event/Company Convention
1. Audi TE Family Day 2012
2. R/Evolution – Renault Trucks
3. Danone Baby Talk Live 2013
3. Bayer 150th Anniversary 'We are Bayer'
Best Product/Service Launch
1. All eyes on the S4
2. Volvo FH series
3. Come a casa - Ristorante del grano
Best Event for Non Profit/Social Organization
1. The Aktion Mensch moves - City Tour 2012
Best Public Event
1. OLYMPUS OM-D: Photography Playground
2. Come a casa - Ristorante del grano
3. Florence White Night 2013
Best Roadshow
1. Bayer Anniversary Tour 2013
2. Coca-Cola Dünyasi (Coca-Cola World Turkey)
3. Samsung Roadshow 2013
Best Web Event/Media Event
1. Telia Melodifestivalen Song Contest, Studioplay
Best Cultural Event
1. Opening Rijksmuseum (by Xsaga)
2. The Adventure of Innovation
Best Educational/Training Event
1. The all new Volvo Range - Product Experience 2013
2. EuroTraining 2012 - Inspired for a new generation.
3. Volkswagen Product Experience 2012
Best Unconventional Event
1. Yorn Good Time Shopping
Best Sustainable Event
1. Día de la Música 2012
Best Hybrid Event
1. Cisco Global Sales Experience (GSX) 2012
Special Award Low Budget Event
1. Fire, Moon & Stars - The fireplace project at Karolina-Burger-School in Ludwigshafen/Germany
Special Award High Budget Event
1. Audi A3 Dealer Meeting 2012 in Copenhagen
Special Award Best Integrated Event
1. EuroTraining 2012 - Inspired for a new generation.
Special Award Best Technological Innovation
1. Hello! Les innovations font leur Show
Special Award Best Use of Space
1. Come a casa - Ristorante del grano
Special Award Best Evaluation Award
1. Danone Baby Talk Live 2013
1. Samsung Roadshow 2013
Best Insight
1. New Media Award 2013 "Night of Magic Heads"
2. All eyes on the S4
3. Come a casa - Ristorante del grano
Best Execution
1. R/Evolution – Renault Trucks
2. Volkswagen Golf 7 - Join the mission
3. Audi A3 Dealer Meeting 2012 in Copenhagen
3. Audi TE Family Day 2012
Best Consumer Engagement
1. Audi TE Family Day 2012
2. All eyes on the S4
3. OLYMPUS OM-D: Photography Playground
Best Performance
1. All eyes on the S4
2. OLYMPUS OM-D: Photography Playground
3. R/Evolution – Renault Trucks
Source: EuBEA
