2014, videos started to make a huge impact on the events industry. Research has found that one video is the equivalent of 3,600 web pages, so it is safe to say that people have finally realized the power video can have on their event promotion.
Additionally, the uptake in mobile usage this year has had an effect on the industry. In May of this year, mobile devices accounted for 60% of all time spent on digital media. Meaning that it is becoming important to optimize or make your website, emails and content more mobile friendly. With that being said, you need to find a way to differentiate yourself from the crowd in this industry. Something that will make you stand out to your attendees and make them remember you and your event! Two apps that were introduced this year could be the defining factor that makes your event marketing really shine.
Get a crash course in the apps Hyperlapse and Steller, and see how you can use them at your next event.
Hyperlapse
From the creators of Instagram, Hyperlapse is an app for iOs users (sorry android friends) that takes videos and then transforms them into timelapses. You don’t need to be a tech genius to use the app either. Download the app and when you open it you are immediately taken to the video feature. Shoot your video, and once completed you have the option to adjust the video's speed from 1x to 12x the speed of the original.
What you can do:
- Show a behind the scenes setup of your next event. Purchase a stand for your iPhone and place it in the center of all the action. Take a video when you are creating the room placement for your next awards event or dinner, show the building of a tradeshow booth, the hustle and bustle of busy tradeshow floor traffic, really anything you can think of. Or take a page from Mercedes Benz Fashion Week's book and use it to keep your show going and alive once it is over! Before you get started though, make sure you know what you are doing. The digital marketing agency Flightpath, gives you a great “do & don't” post for creating your Hyperlapse videos.
Steller
Stellar was created with the notion that our phones can do more than just post to social media, they can become creative devices. The app, founded by former Google and Microsoft veterans, allows you to turn your photos and videos into stories. Right now it is mainly used for personal use with users posting stories of their vacations, dinners, pets and more. That doesn’t mean brands and companies can’t start using the now social site to help with content marketing.
What you can do:
- Set up a contest for your next event. If you are a tradeshow or meeting organizer this is a great tool to host an out-of-the-box contest. Do promotion ahead of time through social and on your website asking people to download the app (maybe even put a link to download in your event app). Once they download tell them to give you the best story they possibly can from attending your event. Maybe you can even use this story as promotion for your event the following year! As CMO of MRY David Berkowitz said in a recent article, "brands need to be story makers, not story tellers".
There are endless possibilities with these two apps when it comes to a new way to think about content marketing. Want even more tips on how to use the two apps for your next event? Follow us to the etouches blog for 5 more tips on how to use the apps!
