There are quite a few reasons why Singapore can be your ideal event destination. A strong knowledge economy, a pioneer mentality, strong and dynamic networks, a focus on business, a taste for fun and an ideal gateway to Asia. On top of that the Singapore Tourism Board is keen to partner and expand your event possibilities with a suite of customized support.
It is easy to do business in Singapore. Since it is the gateway to Asia, this city state has quite a few advantages for the event industry. Here you can find a variety of world-class event locations and accommodation. High-tech congress centres and state-of-the-art hotels offer your participants all the comfort they need. All year long, there are plenty of experiences to be enjoyed. A busy activity calendar with festivities and events in all sorts of categories such as sports, culinary and culture, provides a distinct and unique experience in every season.
Singapore is also a strong knowledge economy. The presence of more than 7,000 multinational companies, of which about 4,000 have located their Regional Headquarters in Singapore contribute to a dynamic business environment, ideal for event planners. The country positively resonates business. Business is always done here in a pleasant and easy ambiance.
All of these elements make Singapore the perfect platform for MICE partners to turn their event into a great success.
Expanding event possibilities
Aside from these advantages, Singapore has financial and non-financial support to make the organization of your event here even more attractive. Business Events in Singapore (BEiS) is a financial assistance program that has been enhanced to expand possibilities for event planners so they can achieve an unforgettable Singapore MICE experience. The program includes support for content development, marketing and professional fees.
The Singapore MICE Advantage Programme (SMAP) offers privileges, such as discounts on Singapore Airlines flight tickets, Changi Airport vouchers and favourable rates for advertising space. The funds cover about 30 to 50 per cent of the costs, depending on the type of event. SMAP also offers free economy class tickets to Singapore Airlines under certain conditions.
Whether you are planning a new, recurrent or existing event, email the Singapore Tourism Board at secb@stb.gov.sg or visit our website at:
