People pay more attention to their peers or idols than they do to brands with fancy logos. The interaction and trust followers build with different influencers indicates the power random Instagrammersor social media personalitieshave.
Welcome to the world of influencer marketing, the new hype that is transforming how brands interact with their potential audiences.
As indicated by Linkfluence, “The past 2 years have seen an exponential rise in influencer marketing as part of modern marketing strategies. As this new form of social media marketing comes to the fore, the parameters around how to plan, implement and track a successful influencer marketing plan are still organic.”
Companies and brands understand this new tendency, usually investing a big part of their marketing resources in financing these influencers who will, subsequently, promote their products or services.
According to Statista, “The statistic shows a forecast of the global Instagram influencer market size from 2017 to 2019. In 2017, the worldwide Instagram influencer market value was estimated to be 1.07 billion U.S. dollars. This value is projected to more than double to 2.38 billion U.S. dollars in 2019.”
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